Taxi ad Works - Advertising on Taxi Cabs Receipts

# of cabs on the street*	Average # of passengers a day per one cab (2 shifts)	Total # of people using cab per day	Taxi Ad Works market penetration	# of people that will see the ad every day	# of people that will get your ad for a period of 2 months
1,900	24	45,600	80%	36,480	2,188,800

With our 2 month program – Taxi Ad Works ad will reach 2.2 million people.

* The number of cabs out on the streets is determined by the number of medallions (cab licenses) issued by the city of Boston.

Every day in Boston, approximately 36,500 people taking rides in cabs will see advertising on Taxi Ad Works receipts. Receipts are examined again by accounting personnel when turned in by business travelers for reimbursement.

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