Many passengers are visitors to Boston

• 45% of all Boston visitors are business travelers
• 14.5% are convention attendees
• 34% of all passengers are college students
• 65% are men
• 75% of passengers travel between tourist locations, business locations, hotels, and Logan airport.

* Chamber of Commerce, Visitor's Guide to Boston

Target Your Audience

Boston has 1,900 cabs. According to the Chamber of Commerce Visitor’s guide, taxi drivers shuttle approximately 45,000 people daily in and about the Greater Boston Area. 80% of these passengers request receipts, most of whom have expendable income.

Of the 45,000 people taking cabs daily, 45% are in town on Business. Business travelers seek reimbursement for all expenditures incurred therefore the receipts will be passed on and Taxi Ad Works advertisement looked at by multiple people.   Also, campaigning on Taxi Ad Works receipts can assist in getting information conveniently to traveling business people.

Like their business traveler counterparts, convention attendees require receipts for reimbursement. With its newly revamped transportation infrastructure in place, Boston is enticing major conventions such as the 2004 Democratic Convention. This convention began an all-out campaign on the part of both Mayor Menino and Governor Romney to introduce Boston as a major competitor for large events. Already, 14% of taxi passengers are convention attendees. With more large-scale conventions, numbers of attendees riding cabs is growing.

Known as the Education Capital of the United States because of its many colleges and universities, students comprise 34% of Boston’s taxi service market. Taxis receipts can provide intrigue to local happenings, services, and merchandise.

Parents make regular visits to their Boston based children throughout their children’s school tenure and depend on taxis to escort them from campuses, hotels, restaurants and other attractions. Marketing on Taxi Ad Works receipts can sway these customers eager to spend.   Like business travelers, tourists keep receipts for future reference and sometimes for refund.

Boston attracts thousands of tourists daily because of the historical, cultural, and sports heritages. Tourists make up a large percentage of taxi passengers in Boston. Your advertisements on receipts provide vacationers with prompt desirable information.

Visitors require numerous rides as they journey from one activity to another. Multiple rides mean repetition of the message presented on the receipt and therefore an increased effectiveness.

As many tourists frequent Boston, receipts kept for future dates will serve as reminders for upcoming visits. Upon return, new receipts will reinforce earlier advertising.